IDEAS home Printed from https://ideas.repec.org/a/aif/journl/v5y2021i9p156-164.html
   My bibliography  Save this article

Factors Affecting Adoption of Fintech in Bangladesh

Author

Listed:
  • Rashedul Hasan

    (East West University, Bangladesh.)

Abstract

This study objective is to understand the factors affecting the users for accepting the FinTech service and identify the key elements of consumer behavioural intension & consumer awareness. This research is based on the Technological Acceptance Model (TAM) where some other variable such as Perceived Risk, Brand and Trust, Government Support, and User Innovativeness in addition with Perceived Usefulness and Perceived ease of use are used to explain the attitude toward using and behavioral intention of Fintech product and services. Data were collected from 160 respondents for empirical investigation. Structured Equation Model (SEM) has been used to analyze data to test hypothesis and relationship with variable. The result shows that Brand Image and Trust and Perceived Risk (PR) and have major roles on the behavioral intention to use fintech service. The study contributes to the literature of the adoption of fintech in a comprehensive may. The result of the research can be used by the manager of fintech industry specially to offer new product and services.

Suggested Citation

  • Rashedul Hasan, 2021. "Factors Affecting Adoption of Fintech in Bangladesh," International Journal of Science and Business, IJSAB International, vol. 5(9), pages 156-164.
    • Handle: RePEc:aif:journl:v:5:y:2021:i:9:p:156-164
    as

    Download full text from publisher

    File URL: https://ijsab.com/wp-content/uploads/812.pdf
    Download Restriction: no
    File URL: https://ijsab.com/volume-5-issue-9/4291
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tasadduq Imam & Angelique McInnes & Sisira Colombage & Robert Grose, 2022. "Opportunities and Barriers for FinTech in SAARC and ASEAN Countries," JRFM, MDPI, vol. 15(2), pages 1-37, February.

    More about this item

    Keywords

    FinTech; FinTech Adoption; TAM; TAM2; SEM;
    All these keywords.

    JEL classification:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aif:journl:v:5:y:2021:i:9:p:156-164. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Farjana Rahman (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.