IDEAS home Printed from https://ideas.repec.org/a/aif/journl/v4y2020i7p91-99.html
   My bibliography  Save this article

Consumer Behavior in Selecting Mobile Phones in the Context of Bangladesh

Author

Listed:
  • Syeeda Raisa Maliha

    (East West University, Dhaka, Bangladesh)

  • Md. Tafsir Alam

    (East West University, Dhaka, Bangladesh.)

  • Mustafa Nizamul Aziz

    (East West University, Dhaka, Bangladesh.)

Abstract

The behavior of consumers regarding smartphones is more and more a center of marketing research. Especially, consumer behavior in the case of the smartphone industry, from selection motivation to after use behavior has become a center of research in marketing. The outcomes of this study confirm that the regulatory focus has an impact on consumer behavior regarding smartphone procure decisions by controlling their perception, rationale, and lifestyle. For consumers’ smartphones have become crucial parts of life. This study is to analyze factors that affect a consumer’s decision in buying a smartphone. The study also emphasizes consumer points of view for smartphones and the impact brand name has on consumers. The current growth of smartphone usage is a noticeable fact that goes across all gender and age divides. Hence, this study exhibits a quantitative analysis of some of the key factors that affect consumer’s viewpoints and behaviors regarding smartphone purchases.

Suggested Citation

  • Syeeda Raisa Maliha & Md. Tafsir Alam & Mustafa Nizamul Aziz, 2020. "Consumer Behavior in Selecting Mobile Phones in the Context of Bangladesh," International Journal of Science and Business, IJSAB International, vol. 4(7), pages 91-99.
    • Handle: RePEc:aif:journl:v:4:y:2020:i:7:p:91-99
    as

    Download full text from publisher

    File URL: https://ijsab.com/wp-content/uploads/571.pdf
    Download Restriction: no
    File URL: https://ijsab.com/volume-4-issue-7/3076
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Andam Jamal, 2020. "The Antecedents and Outcomes of Brand Relationship Quality and Customer Engagement," International Journal of Science and Business, IJSAB International, vol. 4(11), pages 131-151.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aif:journl:v:4:y:2020:i:7:p:91-99. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Farjana Rahman (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.