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Factors influencing Art consumption's behavior intention: A study from China

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  • Luo Zhi Wei

    (Lincoln University College, Malaysia.)

Abstract

Art consumption's behavioral intention analysis is one of the core links of art consumption's behavioral analysis. The influencing factors of art consumption's behavior intention and their relationship explain the mechanism of art consumption's behavior intention, and the relevant research results can lay a good foundation for the in-depth study of art consumption's behavior theory. This quantitative paper found out that it is of great theoretical and practical significance to study art consumption's theory on the formation mechanism of behavioral intention. The innovation of this paper mainly includes the following two aspects. Firstly, the concept of art consumption's behavioral intention is defined, and its characteristics are analyzed. The second is to construct a model of art consumption's behavioral intention.

Suggested Citation

  • Luo Zhi Wei, 2024. "Factors influencing Art consumption's behavior intention: A study from China," International Journal of Science and Business, IJSAB International, vol. 37(1), pages 146-155.
    • Handle: RePEc:aif:journl:v:37:y:2024:i:1:p:146-155
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    References listed on IDEAS

    as
    1. Arts, Joep W.C. & Frambach, Ruud T. & Bijmolt, Tammo H.A., 2011. "Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 134-144.
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