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Resilience to Online Privacy Violation: Developing a Typology of Consumers

Author

Listed:
  • Jelena Budak

    (Institute of Economics, Zagreb, Croatia)

  • Edo Rajh

    (Institute of Economics, Zagreb, Croatia)

  • Bruno Å krinjarić

    (Institute of Economics, Zagreb, Croatia)

Abstract

This study examines which segments of population with similar resilience to online privacy violation, severity of online privacy violation, and attitudes towards online privacy concern exist in Croatia, and whether they can be differentiated by demographic characteristics and attitudes towards other online constructs. Research is performed on a representative sample of Croatian Internet users who experienced online privacy violation. The survey data were analyzed using factor analysis, k-means cluster analysis, chi-square test and ANOVA. The findings indicate three groups of consumers with: (1) low-resilience, (2) moderate-resilience, and (3) high-resilience; who differ in age, income, and online buying habits.

Suggested Citation

  • Jelena Budak & Edo Rajh & Bruno Å krinjarić, 2023. "Resilience to Online Privacy Violation: Developing a Typology of Consumers," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 70(3), pages 379-398, September.
    • Handle: RePEc:aic:saebjn:v:70:y:2023:i:3:p:379-398:n:3
    DOI: 10.47743/saeb-2023-0028
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