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City Centres As Places For Strategic Cooperation Through Active City Management €“ The Significance Of Trade Entities

Author

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  • Sebastian BRAŃKA
  • Andres COCA-STEFANIAK
  • JarosÅ‚aw PLICHTA

Abstract

This paper posits that the contemporary city should be viewed as a common space that needs the effort of many various stakeholders in order to satisfy the diverse (and changing) needs of its stakeholders. Yet, achieving this effectively requires active management and coordination of a range of activities. This paper discusses three examples of recent activities in Cracow (Poland) that reflect strategic approach. The first of these case studies focuses on identifying the factors encouraging students to remain in Cracow after completing their studies. The second case study corresponds to a shopping centre opened in 2006 and the last case study shows the recent application of the cultural park legal framework to the city centre of Cracow. This study also makes reference to recent research funded by the European Commission’s Life Long Learning programme on the professional competences of city managers across 6 countries. JEL Codes - R58, L81, M38

Suggested Citation

  • Sebastian BRAŃKA & Andres COCA-STEFANIAK & JarosÅ‚aw PLICHTA, 2016. "City Centres As Places For Strategic Cooperation Through Active City Management €“ The Significance Of Trade Entities," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 63(1), pages 133-141, March.
    • Handle: RePEc:aic:saebjn:v:63:y:2016:i:1:p:133-141:n:25
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    File URL: http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1007
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    References listed on IDEAS

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    1. Coca-Stefaniak, Andres, 2014. "Place branding and city centre management: Exploring international parallels in research and practice," Journal of Urban Regeneration and Renewal, Henry Stewart Publications, vol. 7(4), pages 363-369, June.
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    More about this item

    Keywords

    city manager; town centre management; destination management; retail development; urban tourism; city attractiveness;
    All these keywords.

    JEL classification:

    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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