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Motives Affecting The Professional Image Of The Medical Imaging Technician Profession

Author

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  • SARIT H. MALUL MARKOVICH

    (Alexandru Ioan Cuza University of Iasi)

Abstract

This paper explores the motives affecting the professional image of Israeli medical imaging technicians who provide doctors with a focused and clear picture for diagnosing diseases and pathologies. This is achieved by multiple and diversified imaging tests. However, despite technological developments, this profession suffers from low image and, hence, workers’ supply is low. The research participants are 100 individuals who wish to choose a career for life. The research instrument is a closed-ended questionnaire. The research findings illustrate that the perception and awareness of this profession are low since the public is not acquainted with this profession, namely the lower the perceptions and awareness, the lower the professional image. Identification of the motives that affect the image can help in bridging the gap in knowledge. Furthermore, this can promote a marketing approach to the improvement of supply and an administrative approach to the retention of workers in this important profession.

Suggested Citation

  • Sarit H. Malul Markovich, 2024. "Motives Affecting The Professional Image Of The Medical Imaging Technician Profession," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 33, pages 213-226, June.
    • Handle: RePEc:aic:revebs:y:2024:j:33:markovichm
    DOI: 10.47743/rebs-2024-1-0009
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