IDEAS home Printed from https://ideas.repec.org/a/aic/journl/y2011v58p259-267.html
   My bibliography  Save this article

Information Technologies In Transformation Of Marketing Activity

Author

Listed:
  • Nina Ilarionova

    (Faculty of International Relations KROK Economics and Law University Kyiv, Ukraine)

Abstract

The goal of the paper is to provide a comprehensive review of marketing issues influenced by information technologies. The macro-environment of marketing activity, strategic issues like marketing philosophy, marketing research and segmentation as well as marketing mix were analysed. The main findings are the following: IT advances do change every element of marketing activity of any company, offering both opportunities and threats.

Suggested Citation

  • Nina Ilarionova, 2011. "Information Technologies In Transformation Of Marketing Activity," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 58, pages 259-267, november.
    • Handle: RePEc:aic:journl:y:2011:v:58:p:259-267
    as

    Download full text from publisher

    File URL: http://anale.feaa.uaic.ro/anale/resurse/mm6ilarionova.pdf
    Download Restriction: no
    File URL: http://anale.feaa.uaic.ro/anale/ro/Arhiva2011-Ilarionova/403
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    information technologies; marketing philosophy; marketing research; segmentation; consumer behaviour; marketing mix;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aic:journl:y:2011:v:58:p:259-267. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sireteanu Napoleon-Alexandru (email available below). General contact details of provider: https://edirc.repec.org/data/feaicro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.