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The quality of services in tourism and in the Romanian accommodation system

Author

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  • Gina Ionela Butnaru

    (Management, Marketing and Communication Department, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University)

Abstract

Quality nowadays has become a strategic element in the companies dealing with services be-cause it determines “competitiveness” at its highest level. In the European Quality Charter, quality is defined as “the key to competitiveness” of compa-nies that have the obligation to work for the mutual objective of quality promotion in all the European Union countries. By the implementation of a quality management system in the field of Romanian tourism, the constant improvement of the qualitative performance of a product or service will be assured in the di-rection of reaching the objectives of quality. At present, the main tendency in the field of Romanian tourist services quality consists in the in-troduction of a set of methods with the purpose of constantly improving the quality of products and services by improving the functioning and increasing the performance of the service providers.

Suggested Citation

  • Gina Ionela Butnaru, 2009. "The quality of services in tourism and in the Romanian accommodation system," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 56, pages 252-269, November.
    • Handle: RePEc:aic:journl:y:2009:v:56:p:252-269
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    Cited by:

    1. Maria Johann & Mihaela Constantinescu & Stefan Claudiu Caescu, 2015. "Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 109-114, July.

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