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imbunatatirea competitivitatii firmelor printr-o strategie axata pe calitate

Author

Listed:
  • Mihai Talmaciu
  • Costica Mihai

    (The Department of Economics, Quantitative Analysis and Business Information Systems, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University)

Abstract

La concurrence accrue manifestée dans le marché détermine les entreprises de chercher des solutions pour améliorer leur compétitivité. Une solution viable est d'adopter une stratégie de la qualité, qui permet de former une perception favorable pour ses produits a ses clients. L'objectif du cet article este de mettre en évidence les avantages qu'on peut bénéficier les entreprises qui adoptent une telle stratégie fondée sur la qualité. Sont présentés les concepts intégrateurs de la qualité: Total Quality Control, Company Wide Quality Control, Total Quality Management, et leur importance pour le succès d'un démarche stratégique de la compétitivité.

Suggested Citation

  • Mihai Talmaciu & Costica Mihai, 2006. "imbunatatirea competitivitatii firmelor printr-o strategie axata pe calitate," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 52, pages 162-167, November.
    • Handle: RePEc:aic:journl:y:2006:v:13:p:162-167
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