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Abordarea strategica a marketingului integrat

Author

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  • Constantin Sasu

    (The Department of Business Administration, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University)

Abstract

This paper explores integrated marketing, examines how integrated marketing differs from traditional definitions of marketing, and offers insights into what kinds of institutions might most benefit from integrated marketing. It closes with a brief outline of the components of an integrated marketing plan.

Suggested Citation

  • Constantin Sasu, 2006. "Abordarea strategica a marketingului integrat," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 52, pages 117-122, November.
    • Handle: RePEc:aic:journl:y:2006:v:13:p:117-122
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