IDEAS home Printed from https://ideas.repec.org/a/aib/ibtjbs/v3y2007i2p94-99.html
   My bibliography  Save this article

Value-Expressive Advertising On Women With Regard To Their Actual Self-Concept, Intention And Brand Recall

Author

Listed:
  • Yaseen Ahmed Meenai
  • Salma Mirza
  • Misbah Yousuf
  • Nazish Kalam
  • Noor Afshan Rizavi

Abstract

The purpose of this research is to study the relationship between and the impact of value expressive advertising appeals on the self concept of women.Advertising effectiveness is conceptualized as brand recall, congruency with the brand identity and the self concept and purchase intentions.In our research a study of the actual self image will be performed to gauge the congruency with the value expressive advertising appeals and its implication on brand recall, the congruency with the cues present in the advertisements and the women’s intention to buy.

Suggested Citation

  • Yaseen Ahmed Meenai & Salma Mirza & Misbah Yousuf & Nazish Kalam & Noor Afshan Rizavi, 2007. "Value-Expressive Advertising On Women With Regard To Their Actual Self-Concept, Intention And Brand Recall," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 3(2), pages 94-99.
    • Handle: RePEc:aib:ibtjbs:v:3:y:2007:i:2:p:94-99
    DOI: https://doi.org/10.46745/ilma.ibtjbs.2007.32.5
    as

    Download full text from publisher

    File URL: http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/3.2/5.%20Value-Expressive%20Advertising%20on%20Women%20with%20regard%20to%20their%20actual%20self-concept,%20intention%20and%20brand%20recall.pdf
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.46745/ilma.ibtjbs.2007.32.5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aib:ibtjbs:v:3:y:2007:i:2:p:94-99. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Syed Kashif Rafi (email available below). General contact details of provider: https://edirc.repec.org/data/fmilmpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.