IDEAS home Printed from https://ideas.repec.org/a/ahd/journl/v5y2024i5p71-80.html
   My bibliography  Save this article

Effect of Audit Market Concentration on Pricing and Audit Quality. Evidence from an Emerging Economy

Author

Listed:
  • Sunday OTUYA

    (Edwin Clark University, Kiagbodo, Delta State, Nigeria)

Abstract

The study investigated the effect of audit market concentration on pricing and audit quality in Nigeria. This study is expected to provide theoretical and empirical implications for audit practitioners and corporate managers as well as provide policy framework for future research, not only in an emerging economy like Nigeria but for globalized viewpoint. Anchored on the structure-conduct-performance theory, the study adopted the quantitative research design. The study’s population was made up of all listed manufacturing firms in Nigeria and used secondary data from annual reports of the surveyed companies for the period 2012 to 2022. Some diagnostics, descriptive and correlation statistics were conducted to examine the behaviour of the data set, while regressions were used to test the hypotheses formulated for the study. Findings of the study showed that audit market concentration increases audit quality and audit fees. The study also found that the positive effect of audit market concentration on audit quality and audit pricing is induced by audit client complexities. The study recommends amongst others that non-Big Four audit firms in Nigeria and other economies should brace up to changes in information and communication technology, and human capital development initiatives to be able to survive in the competitive market for audit services globally.

Suggested Citation

  • Sunday OTUYA, 2024. "Effect of Audit Market Concentration on Pricing and Audit Quality. Evidence from an Emerging Economy," CECCAR Business Review, Body of Expert and Licensed Accountants of Romania (CECCAR), vol. 5(5), pages 71-80, May.
    • Handle: RePEc:ahd:journl:v:5:y:2024:i:5:p:71-80
    DOI: 10.37945/cbr.2024.05.07
    as

    Download full text from publisher

    File URL: https://www.ceccarbusinessreview.ro/effect-of-audit-market-concentration-on-pricing-and-audit-quality-evidence-from-an-emerging-economy-a393d/download-PDF/
    Download Restriction: no
    File URL: https://www.ceccarbusinessreview.ro/effect-of-audit-market-concentration-on-pricing-and-audit-quality-evidence-from-an-emerging-economy-a393a/abstract/
    Download Restriction: no
    File URL: https://libkey.io/10.37945/cbr.2024.05.07?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Simunic, Da, 1980. "The Pricing Of Audit Services - Theory And Evidence," Journal of Accounting Research, Wiley Blackwell, vol. 18(1), pages 161-190.
    2. Emily E. Griffith & Jacqueline S. Hammersley & Kathryn Kadous & Donald Young, 2015. "Auditor Mindsets and Audits of Complex Estimates," Journal of Accounting Research, Wiley Blackwell, vol. 53(1), pages 49-77, March.
    3. Flavio DelbonoBy & Luca Lambertini, 2022. "Innovation and product market concentration: Schumpeter, arrow, and the inverted U-shape curve [Lessons from schumpeterian growth theory]," Oxford Economic Papers, Oxford University Press, vol. 74(1), pages 297-311.
    4. Sudip Datta & Mai Iskandar-Datta & Vivek Singh, 2017. "The impact of idiosyncratic risk on accrual management," International Journal of Managerial Finance, Emerald Group Publishing Limited, vol. 13(1), pages 70-90, February.
    5. repec:ers:journl:v:xxiv:y:2021:i:3b:p:372-385 is not listed on IDEAS
    6. Jeff P. Boone & Inder K. Khurana & K.K. Raman, 2012. "Audit Market Concentration and Auditor Tolerance for Earnings Management," Contemporary Accounting Research, John Wiley & Sons, vol. 29(4), pages 1171-1203, December.
    7. Otuya, Sunday, 2019. "Auditors' Independence And Quality Of Financial Reporting In Listed Nigerian Manufacturing Companies," International Journal of Contemporary Accounting Issues-IJCAI (formerly International Journal of Accounting & Finance IJAF), The Institute of Chartered Accountants of Nigeria (ICAN), vol. 8(1), pages 111-128, June.
    8. Jeroen van Raak & Erik Peek & Roger Meuwissen & Caren Schelleman, 2020. "The effect of audit market structure on audit quality and audit pricing in the private‐client market," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 47(3-4), pages 456-488, March.
    9. Sudip Datta & Mai Iskandar-Datta & Vivek Singh, 2017. "The impact of idiosyncratic risk on accrual management," International Journal of Managerial Finance, Emerald Group Publishing Limited, vol. 13(1), pages 70-90, February.
    10. DeFond, Mark & Zhang, Jieying, 2014. "A review of archival auditing research," Journal of Accounting and Economics, Elsevier, vol. 58(2), pages 275-326.
    11. Carmassi, Jacopo & Herring, Richard, 2016. "The Corporate Complexity of Global Systemically Important Banks," Working Papers 16-09, University of Pennsylvania, Wharton School, Weiss Center.
    12. Jeff Boone & Inder K. Khurana & K. K. Raman, 2012. "Audit Market Concentration and Auditor Tolerance for Earnings Management," Working Papers 0014, College of Business, University of Texas at San Antonio.
    13. Jacopo Carmassi & Richard Herring, 2016. "The Corporate Complexity of Global Systemically Important Banks," Journal of Financial Services Research, Springer;Western Finance Association, vol. 49(2), pages 175-201, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hallman, Nicholas J. & Kartapanis, Antonis & Schmidt, Jaime J., 2022. "How do auditors respond to competition? Evidence from the bidding process," Journal of Accounting and Economics, Elsevier, vol. 73(2).
    2. Zhang, Yiling & Wei, Lang, 2023. "Does regional audit market competition influence audit pricing? Evidence based on the spatial distribution of the audit market," Finance Research Letters, Elsevier, vol. 58(PC).
    3. Jeroen van Raak & Erik Peek & Roger Meuwissen & Caren Schelleman, 2020. "The effect of audit market structure on audit quality and audit pricing in the private‐client market," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 47(3-4), pages 456-488, March.
    4. Sharad Asthana & Inder Khurana & K. K. Raman, 2019. "Fee competition among Big 4 auditors and audit quality," Review of Quantitative Finance and Accounting, Springer, vol. 52(2), pages 403-438, February.
    5. Hye‐Jeong Nam, 2018. "The Impact of Mandatory IFRS Transition on Audit Effort and Audit Fees: Evidence from Korea," Australian Accounting Review, CPA Australia, vol. 28(4), pages 512-524, December.
    6. Pan, Yue & Shroff, Nemit & Zhang, Pengdong, 2023. "The dark side of audit market competition," Journal of Accounting and Economics, Elsevier, vol. 75(1).
    7. Eric Lohwasser & Yaou Zhou, 2024. "Earnings Management, Auditor Changes and Ethics: Evidence from Companies Missing Earnings Expectations," Journal of Business Ethics, Springer, vol. 191(3), pages 551-570, May.
    8. Mahdi Salehi & Grzegorz Zimon & Hayder Adnan Hashim & Ryszard Jędrzejczak & Adam Sadowski, 2022. "Accounting Quality and Audit Attributes on the Stock Price Crashes in an Emerging Market," Risks, MDPI, vol. 10(10), pages 1-24, October.
    9. Simon Fung & Viet Tuan Pham & K. K. Raman, 2022. "Client corruption culture and audit quality: the conditioning effect of the competitive position of the incumbent auditor," Review of Quantitative Finance and Accounting, Springer, vol. 59(3), pages 1133-1171, October.
    10. DeFond, Mark & Zhang, Jieying, 2014. "A review of archival auditing research," Journal of Accounting and Economics, Elsevier, vol. 58(2), pages 275-326.
    11. Luippold, Benjamin L. & Kida, Thomas & Piercey, M. David & Smith, James F., 2015. "Managing audits to manage earnings: The impact of diversions on an auditor’s detection of earnings management," Accounting, Organizations and Society, Elsevier, vol. 41(C), pages 39-54.
    12. Kitto, Andrew R., 2024. "The effects of non-Big 4 mergers on audit efficiency and audit market competition☆," Journal of Accounting and Economics, Elsevier, vol. 77(1).
    13. Correa, Ricardo & Goldberg, Linda S., 2022. "Bank complexity, governance, and risk," Journal of Banking & Finance, Elsevier, vol. 134(C).
    14. Kausar, Asad & Shroff, Nemit & White, Hal, 2016. "Real effects of the audit choice," Journal of Accounting and Economics, Elsevier, vol. 62(1), pages 157-181.
    15. Martynova, Natalya & Vogel, Ursula, 2022. "Banks’ complexity-risk nexus and the role of regulation," Journal of Banking & Finance, Elsevier, vol. 134(C).
    16. Michaela Posch & Stefan W. Schmitz & Peter Strobl, 2018. "Strengthening the euro area by addressing flawed incentives in the financial system," Monetary Policy & the Economy, Oesterreichische Nationalbank (Austrian Central Bank), issue Q2/18, pages 34-50.
    17. Muhammad Farhan Malik & Yuan George Shan & Jamie Yixing Tong, 2022. "Do auditors price litigious tone?," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 62(S1), pages 1715-1760, April.
    18. Lennox, Clive & Wang, Zi-Tian & Wu, Xi, 2018. "Earnings management, audit adjustments, and the financing of corporate acquisitions: Evidence from China," Journal of Accounting and Economics, Elsevier, vol. 65(1), pages 21-40.
    19. Cao, June & Ee, Mong Shan & Hasan, Iftekhar & Huang, He, 2024. "Asymmetric reactions of abnormal audit fees jump to credit rating changes," The British Accounting Review, Elsevier, vol. 56(2).
    20. repec:ers:journl:v:xxiv:y:2021:i:3b:p:372-385 is not listed on IDEAS
    21. Bilokha, Alona & Kong, Joon Ho & Micale, Joseph A., 2024. "Universal demand laws and stakeholders: Evidence from the auditor's perspective," Advances in accounting, Elsevier, vol. 67(C).

    More about this item

    Keywords

    audit services; audit market concentration; audit quality; audit pricing; audit client complexity;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • M4 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting
    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • M42 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Auditing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ahd:journl:v:5:y:2024:i:5:p:71-80. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Radu CIOBANU (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.