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Effect of Audit Market Concentration on Pricing and Audit Quality. Evidence from an Emerging Economy

Author

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  • Sunday OTUYA

    (Edwin Clark University, Kiagbodo, Delta State, Nigeria)

Abstract

The study investigated the effect of audit market concentration on pricing and audit quality in Nigeria. This study is expected to provide theoretical and empirical implications for audit practitioners and corporate managers as well as provide policy framework for future research, not only in an emerging economy like Nigeria but for globalized viewpoint. Anchored on the structure-conduct-performance theory, the study adopted the quantitative research design. The study’s population was made up of all listed manufacturing firms in Nigeria and used secondary data from annual reports of the surveyed companies for the period 2012 to 2022. Some diagnostics, descriptive and correlation statistics were conducted to examine the behaviour of the data set, while regressions were used to test the hypotheses formulated for the study. Findings of the study showed that audit market concentration increases audit quality and audit fees. The study also found that the positive effect of audit market concentration on audit quality and audit pricing is induced by audit client complexities. The study recommends amongst others that non-Big Four audit firms in Nigeria and other economies should brace up to changes in information and communication technology, and human capital development initiatives to be able to survive in the competitive market for audit services globally.

Suggested Citation

  • Sunday OTUYA, 2024. "Effect of Audit Market Concentration on Pricing and Audit Quality. Evidence from an Emerging Economy," CECCAR Business Review, Body of Expert and Licensed Accountants of Romania (CECCAR), vol. 5(5), pages 71-80, May.
    • Handle: RePEc:ahd:journl:v:5:y:2024:i:5:p:71-80
    DOI: 10.37945/cbr.2024.05.07
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    References listed on IDEAS

    as
    1. Simunic, Da, 1980. "The Pricing Of Audit Services - Theory And Evidence," Journal of Accounting Research, Wiley Blackwell, vol. 18(1), pages 161-190.
    2. Emily E. Griffith & Jacqueline S. Hammersley & Kathryn Kadous & Donald Young, 2015. "Auditor Mindsets and Audits of Complex Estimates," Journal of Accounting Research, Wiley Blackwell, vol. 53(1), pages 49-77, March.
    3. Flavio DelbonoBy & Luca Lambertini, 2022. "Innovation and product market concentration: Schumpeter, arrow, and the inverted U-shape curve [Lessons from schumpeterian growth theory]," Oxford Economic Papers, Oxford University Press, vol. 74(1), pages 297-311.
    4. Sudip Datta & Mai Iskandar-Datta & Vivek Singh, 2017. "The impact of idiosyncratic risk on accrual management," International Journal of Managerial Finance, Emerald Group Publishing Limited, vol. 13(1), pages 70-90, February.
    5. Jeroen van Raak & Erik Peek & Roger Meuwissen & Caren Schelleman, 2020. "The effect of audit market structure on audit quality and audit pricing in the private‐client market," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 47(3-4), pages 456-488, March.
    6. DeFond, Mark & Zhang, Jieying, 2014. "A review of archival auditing research," Journal of Accounting and Economics, Elsevier, vol. 58(2), pages 275-326.
    7. Jeff P. Boone & Inder K. Khurana & K.K. Raman, 2012. "Audit Market Concentration and Auditor Tolerance for Earnings Management," Contemporary Accounting Research, John Wiley & Sons, vol. 29(4), pages 1171-1203, December.
    8. Otuya, Sunday, 2019. "Auditors' Independence And Quality Of Financial Reporting In Listed Nigerian Manufacturing Companies," International Journal of Contemporary Accounting Issues-IJCAI (formerly International Journal of Accounting & Finance IJAF), The Institute of Chartered Accountants of Nigeria (ICAN), vol. 8(1), pages 111-128, June.
    9. Carmassi, Jacopo & Herring, Richard, 2016. "The Corporate Complexity of Global Systemically Important Banks," Working Papers 16-09, University of Pennsylvania, Wharton School, Weiss Center.
    10. Sudip Datta & Mai Iskandar-Datta & Vivek Singh, 2017. "The impact of idiosyncratic risk on accrual management," International Journal of Managerial Finance, Emerald Group Publishing Limited, vol. 13(1), pages 70-90, February.
    11. Jeff Boone & Inder K. Khurana & K. K. Raman, 2012. "Audit Market Concentration and Auditor Tolerance for Earnings Management," Working Papers 0014, College of Business, University of Texas at San Antonio.
    12. Justyna Godawska & Małgorzata Kutera, 2021. "Changes in the Concentration of the Audit Services Market in the Context of Mandatory Auditor Rotation in Poland and the United Kingdom," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 372-385.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    audit services; audit market concentration; audit quality; audit pricing; audit client complexity;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • M4 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting
    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • M42 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Auditing

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