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Features of financial management of the media industry in modern conditions

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  • E. I. Kuznetsova
  • A. V. Rusavskaya

Abstract

the article discusses the features of financial management of media industry companies. The media industry requires deep planning, effective financing, compliance with the rules of interaction with customers using the main digital ERP functions. At the same time, it is necessary to take into account the separation of operational and business functions, flexible change of business planning taking into account modern realities, for example, quantum computing, which will contribute to more efficient financial management in the media industry.

Suggested Citation

  • E. I. Kuznetsova & A. V. Rusavskaya, 2022. "Features of financial management of the media industry in modern conditions," Entrepreneur’s Guide, JSC “Publishing Agency “Science and Educationâ€, vol. 15(1).
    • Handle: RePEc:ahc:journl:y:2022:id:1600
    DOI: 10.24182/2073-9885-2022-15-1-34-41
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