Corparative Management in Conditions of Economic Crisis

Modern society and business are characterized by turbulent and uncertain conditions of economy that have never been recorded in human history. Disregarding stated fact and especially noticing the problem late may lead to minor or bigger crises or consequences. Crises are often considered to be unnatural, irregular and temporary phenomena and happenings in natural order and organizational systems. More detailed analyses show that crises are natural phenomena or normal occurrences which happen and which will happen in future more often and more radical. By increasing speed and uncertainty it is to expect that crises will be something normal and normal situations in modern understanding are considered irregular and as such unimportant for efficient management. Crises are often considered as a danger that leads to damage. But it seems that crises can be very useful, which means that they offer chances to get benefits from them. In what way will a crisis develop depends mostly on management competence on macro or corporative level. Each crisis has some general and a number of specific characteristics. What makes crises different is their intensity, duration and uniqueness. It seems that there are no two crises that are the same, as it may seem at the first sight, as each crisis involves different people and different causes for its appearance. According to this there are no universal mechanisms and ways for preventing crises and neutralizing their negative consequences. This paper aim is to show a new approach in explaining causes and crises management through the latest world’s socio-economic crises in 2009.