IDEAS home Printed from https://ideas.repec.org/a/ags/revi24/341228.html
   My bibliography  Save this article

Agroturismo e Circuitos Curtos de Comercialização de Alimentos Orgânicos na Associação “Acolhida na Colônia” – SC/Brasil

Author

Listed:
  • Fantini, Andrea
  • Rover, Oscar José
  • Chiodo, Emilio Chiodo
  • Assing, Lucilene

Abstract

Many family farmers linked to the agro-tourism association “Acolhida na Colônia” (AC) produce a higher quantity of organic foods than they sell at the establishment. This article analyzes their orientation to the market, testing the hypothesis that their search for other possibilities of sale could take advantage of the relationship with consumers, adopting a relational marketing approach. We investigate their relation with the short circuits of commercialization (SCC), identifying the motivations and difficulties for their insertion in these circuits, differentiating them into clusters according to the market orientation practiced. We have identified that all are sensitive to forms of relationship marketing, but that they largely do not practice it. Within the different clusters, however, there are several farmers with sensitivity, experience and knowledge for a qualified bi-directional communication and goal-sharing with consumers.They could be the basis for an organizational strategy of relational marketing.

Suggested Citation

  • Fantini, Andrea & Rover, Oscar José & Chiodo, Emilio Chiodo & Assing, Lucilene, 2018. "Agroturismo e Circuitos Curtos de Comercialização de Alimentos Orgânicos na Associação “Acolhida na Colônia” – SC/Brasil," Revista de Economia e Sociologia Rural (RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 56(3), January.
    • Handle: RePEc:ags:revi24:341228
    DOI: 10.22004/ag.econ.341228
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/341228/files/Andrea%20Fantini.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.341228?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:revi24:341228. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/inrapfr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.