Dimensiones Culturales En La Empresa Estatal De Autoservicio, Sucursal Delicias, Chihuahua

The branch of the supermarkets is seen threatened each day by radical changes and sometimes involuntary those which should be faced in a way practical and direct as if is tried to minority problems. Furthermore, as all in the life changes and evolves, the market is not left behind being this obligator to improve their/its continuous improvement strategies to reach the excellence and the permanency before the competition every time but direct. The present study is carried out in the state self-service company in Delicias City, Chihuahua, who requested the one which anonymity devotes to the foods and products marketing for household. It is I accomplished a study that consisted of measuring the cultural dimensions of the groups that meet in Delicias and the Region, under the theoretical perspective of Hofstede, considering four dimensions: - elimination of the uncertainty, distance in the power, womanliness Vs masculinity, and collectivism Vs individualism, under the premise of the fact that a society is of high context when has a high elimination of the uncertainty, high distance in the power, it is of high values in masculinity and highly collective. Achieving with this study the direct objective that was to know the fundamental essence that governs this company showing thus continuous improvement frames of reference that permitted the efficiency of daily and permanent productivity, through measurement scales that permitted to know the type of society upon comparing it with each one of the cultures.