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Ocena skuteczności promocji produktów regionalnych na Podkarpaciu i Lubelszczyźnie

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  • Oleniuch, Iwona
  • Giera, Sławomir
  • Krasna, Małgorzata

Abstract

The aim of this paper is to estimate effectiveness of the regional products promotion. The conclusions were drawn on the basis of research executed in February and March 2007 in Podkarpackie and Lubelskie provinces. Two hundred fifty people were surveyed. The sample population consisted of supermarket customers, senior pupils in two high schools of economics as well as inhabitants of various villages in the region. / Synopsis. Przedmiotem pracy jest próba oceny skuteczności promocji produktów regionalnych. Podstawą wnioskowania były badania ankietowe przeprowadzone w miesiącach luty i marzec 2007 r. w województwie podkarpackim i lubelskim. Dobór próby miał charakter celowy. Przeankietowano 250 osób: klientów marketów, uczniów ostatnich klas dwóch szkół gospodarczych oraz mieszkańców wsi.

Suggested Citation

  • Oleniuch, Iwona & Giera, Sławomir & Krasna, Małgorzata, 2007. "Ocena skuteczności promocji produktów regionalnych na Podkarpaciu i Lubelszczyźnie," Problems of World Agriculture / Problemy Rolnictwa Światowego, Warsaw University of Life Sciences, vol. 2(17), pages 1-9, June.
    • Handle: RePEc:ags:polpwa:198926
    DOI: 10.22004/ag.econ.198926
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    Keywords

    Agribusiness; Marketing;

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