IDEAS home Printed from https://ideas.repec.org/a/ags/polgne/355279.html
   My bibliography  Save this article

Tworzenie przewagi konkurencyjnej przez przedsiębiorstwa handlu detalicznego

Author

Listed:
  • Śmigielska, Grażyna

Abstract

This article is a contribution to the continuing discussion on the validity of basic theoretical currents which explain the issues of creating sustainable competitive advantage (SCA). The article adopts a thesis on complementarity of two basic approaches (external analysis and internal analysis) and attempts to determine situations in which each of them is more appropriate. The starting point of the analysis is a short characteristics of these approaches pointing out their drawbacks. In the case of the Porter approach this is an inadequate explanation of sustaining the advantage, while in the case of the resource approach this is the issue of gaining a leading position on the market of resources. Then, the process of gaining SCA was presented on example of commercial companies (Ikea, Benetton and Wal-Mart), by the same token illustrating the main thesis, of the article. In conclusion of these considerations it was argued that although the internal analysis currently plays a major role in formulating the strategy of commercial companies, due to the turmoiled environment of that sector and, primarily, frequent changes in consumer preferences and intensive competition, organizations are sometimes forced to develop in directions indicated by the eternal analysis current, although this may even mean a fall in short term profitability.

Suggested Citation

  • Śmigielska, Grażyna, 2003. "Tworzenie przewagi konkurencyjnej przez przedsiębiorstwa handlu detalicznego," Gospodarka Narodowa-The Polish Journal of Economics, Szkoła Główna Handlowa w Warszawie / SGH Warsaw School of Economics, vol. 2003(9), September.
  • Handle: RePEc:ags:polgne:355279
    DOI: 10.22004/ag.econ.355279
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/355279/files/%C5%9Amigielska.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.355279?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:polgne:355279. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/irsghpl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.