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Role Of Internet In The Promotion Of Agri-Tourism Service

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  • Krzyzanowska, Krystyna
  • Wojtkowski, Rafal

Abstract

This article deals with Internet websites which promote agro-tourism farms in the Podlasie province in Poland. It presents the objectives and tools of promotion, as well as the sources of information about the farms preferred by tourists. It also evaluates the technical quality of websites and offers posted on the websites of selected agro-tourism farms. The websites which were examined did not promote the farms successfully. Most farms did not meet even minimum criteria related to the content of the site, its aesthetics, technical parameters, and the offer itself. If the promotion of tourist farms is to be successful, their websites should look professional. Service providers should thus seek help and support from professionals such as IT specialists, lawyers, advisors from agricultural advisory centres and representatives of tourism associations.

Suggested Citation

  • Krzyzanowska, Krystyna & Wojtkowski, Rafal, 2012. "Role Of Internet In The Promotion Of Agri-Tourism Service," Economic and Regional Studies (Studia Ekonomiczne i Regionalne), John Paul II University of Applied Sciences in Biala Podlaska, vol. 5(01).
    • Handle: RePEc:ags:plecrs:264866
    DOI: 10.22004/ag.econ.264866
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