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Citizens As Anreceiverof Marketing Activities Of Territorial Selv-Government

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  • Branka, Sebastian

Abstract

Evaluation of marketing activity oriented for citizens, implemented by self-government territorial units is a main task of the work. Citizens are an important segment of marketing activity. The promotional campaign was implemented in the commune Zabierzów. Citizens are treated as a side in the process of benefits exchange and a source for gaining by the community the development factors. research results confirmed, that citizens are the most important private clients of community, and theit participation in implementation of development program are very important.

Suggested Citation

  • Branka, Sebastian, 2011. "Citizens As Anreceiverof Marketing Activities Of Territorial Selv-Government," Economic and Regional Studies (Studia Ekonomiczne i Regionalne), John Paul II University of Applied Sciences in Biala Podlaska, vol. 4(01).
    • Handle: RePEc:ags:plecrs:264837
    DOI: 10.22004/ag.econ.264837
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    Keywords

    Labor and Human Capital; Marketing;

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