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6. http://www.rsi.podkarpackie.pl/praktyki/publik acje/zalesie/artykuly/119%20Kuzniar.pdf (14.11.2010). 7. Langer W. (2006), Strategiczny marketing w rozwoju jednostki terytorialnej, Wydawnictwo Akademii Ekonomicznej w Katowicach, Katowice. 8. Łuczak A. (1999), Miasto i produkt miejski jako zagadnienie marketingowe. „Samorząd Terytorialny”, nr 11, Wolters Kluwer Polska Sp. z o.o., Warszawa, s. 46-53. 9. Markowski T. (1999), Zarządzanie rozwojem miast, Wydawnictwo Naukowe PWN, Warszawa. 10. Szromnik A. (1997), Marketing terytorialny – geneza, rynki docelowe i podmioty oddziaływania W: T. Domański (red), Marketing terytorialny. Strategiczne wyzwania dla miast i regionów, Wydawnictwo Uniwersytetu Łódzkiego, Łódź, s. 35-49. 11. Szromnik A. (2002), Marketing miast i regionów (marketing terytorialny) – geneza, cechy i cele W: J. Karwowski (red.), Marketing w rozwoju regionu (wybrane zagadnienia), Wydawnictwo Naukowe Uniwersytetu Szczecińskiego, Szczecin, s. 18. 12. Szromnik A. (2008), Marketing terytorialny. Miasto i region na rynku, Oficyna Wydawnicza Wolters Kluwer, Kraków. INTERPRETATORY DIFFERENTIATIONOF PLACE MARKETING AND ITS INFLUENCE ON MARKETING GOALS IMPLEMENTATION

Author

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  • Ciarczynska, Arleta

Abstract

In the first part of article, the outline of territorial marketing development was introduced. At the beginning, marketing was characteristic for economy and it was designed for enterprises to increase its sale and – what fallows – bring in profit. In 70’s Kotler proposed, that marketing shouldn’t be limited only for enterprises, but we can use it for non-profit organization or public institutions too. Definitions of place marketing was introduced at the next part of this text. It follows, that it always relate to some territory. Questionable is to define, which entities should initiate its elements, because of its multiplicity and diverse. The shape of this activity is dependent of development strategy for given unit of territory. That’s why the main goal of place marketing is development of local community. In the end of article there was introduced most important – according to an author – obstacle in territorial marketing development and general perspectives.

Suggested Citation

  • Ciarczynska, Arleta, 2011. "6. http://www.rsi.podkarpackie.pl/praktyki/publik acje/zalesie/artykuly/119%20Kuzniar.pdf (14.11.2010). 7. Langer W. (2006), Strategiczny marketing w rozwoju jednostki terytorialnej, Wydawnictwo Akade," Economic and Regional Studies (Studia Ekonomiczne i Regionalne), John Paul II University of Applied Sciences in Biala Podlaska, vol. 4(01).
    • Handle: RePEc:ags:plecrs:264778
    DOI: 10.22004/ag.econ.264778
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