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Effectiveness of information communication technology in rural insurance

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  • Thamodaran, Varadaraju
  • Ramesh, Mahalingam

Abstract

Information and communications technologies are a device set of technological tools and resources used to communicate rural people about to disseminate awareness, create interest and to stimulate enroll intentions of insurance. It has enabled countries to leapfrog traditional modes of service delivery and make manifold improvements in process effectiveness and efficiency. Widespread adoption and application of information communication technology across the different fields of society and the economy is presently considered to be the key factor behind boosting competitiveness and developing an informed society. In general, information communication technology and its tools that people use to share, distribute, information gathering and to communicate with insurance providers, or in groups, through the use of media such as print, visual and interconnected computer networks.

Suggested Citation

  • Thamodaran, Varadaraju & Ramesh, Mahalingam, 2010. "Effectiveness of information communication technology in rural insurance," Business and Economic Horizons (BEH), Prague Development Center (PRADEC), vol. 2(2), pages 1-8, July.
    • Handle: RePEc:ags:pdcbeh:96026
    DOI: 10.22004/ag.econ.96026
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    References listed on IDEAS

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    1. Gong, Wen & Maddox, Lynda M., 2003. "Measuring Web Advertising Effectiveness in China," Journal of Advertising Research, Cambridge University Press, vol. 43(1), pages 34-49, March.
    2. Dahlén, Micael & Rasch, Alexandra & Rosengren, Sara, 2003. "Love at First Site? A Study of Website Advertising Effectiveness," Journal of Advertising Research, Cambridge University Press, vol. 43(1), pages 25-33, March.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    Agricultural Finance;

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