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Predicting intention to share news through social media: An empirical analysis in Indonesian youth context

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  • Sihombing, Sabrina Oktaria

Abstract

The development of digital technology encourages the growth of social media. Social media becomes a platform for sharing news, information, images, and many other things. News spreads faster and becomes viral. This phenomenon can be regarded as a "news-find-me" phenomenon. The aim of this research is to assess the relationship between information sharing, entertainment, and socialization as three main predictors of attitude towards news sharing. This research also assesses the relationship between attitude and intention to share news. The data was collected through a survey with the non-probability sampling technique. Specifically, a purposive sampling design involving 200 respondents was applied. The data then were analyzed by applying structural equation modeling. Results show that all research hypotheses were supported.

Suggested Citation

  • Sihombing, Sabrina Oktaria, 2017. "Predicting intention to share news through social media: An empirical analysis in Indonesian youth context," Business and Economic Horizons (BEH), Prague Development Center (PRADEC), vol. 13(4), October.
    • Handle: RePEc:ags:pdcbeh:285101
    DOI: 10.22004/ag.econ.285101
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    Cited by:

    1. Saura, Jose Ramon & Palacios-Marqués, Daniel & Ribeiro-Soriano, Domingo, 2023. "Exploring the boundaries of open innovation: Evidence from social media mining," Technovation, Elsevier, vol. 119(C).
    2. Sabrina O. Sihombing, 2019. "Analysis of the Relationship Between Image, Social Media, and Attitude to Predict Intention to Choose: An Empirical Investigation of Presidential Election in Indonesia," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 9-16.

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    Keywords

    Community/Rural/Urban Development;

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