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Factors Of Trust In Hungarian Agriculture – Some Experiences Based On Sholtes’ Model

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  • Baranyai, Zsolt

Abstract

The paper examines factors affecting trust among the Hungarian agricultural producers. Our research has focused on the role of two factors on the basis of the widely referred trust model: faith in loyalty and faith in capability. The empirical results clearly confirm the hypothesis of the theoretical model, which states that partners will trust each other if their faith is high both in loyalty and in competence. Our research has also pointed out that the level of trust between partners is determined differently by the two examined factors: it is statistically proved that the impact of faith in loyalty is higher than the other factor. These research results fully correspond to the outcomes of recent research projects in the similar field. Poddano ocenie czynniki wpływające na zaufanie wśród węgierskich producentów rolnych. Wykorzystując model zaufania Sholtersa badania skoncentrowano na roli dwóch czynników: wiary w lojalność i kompetencji rolników. Badania ankietowe online przeprowadzono latem 2015 roku, wśród 5902 podmiotów. Wyniki badań potwierdziły hipotezę, że partnerzy sobie ufają, pod warunkiem, że bardzo wierzą zarówno w lojalność, jak i w kompetencje innych producentów. Wskazano również, że wpływ wiary w lojalność ma większy wpływ na zaufanie między producentami rolnym niż pozostałe czynniki, co jest zgodne z wynikami innych projektów badawczych w tym obszarze.

Suggested Citation

  • Baranyai, Zsolt, 2017. "Factors Of Trust In Hungarian Agriculture – Some Experiences Based On Sholtes’ Model," Roczniki (Annals), Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistow Rolnictwa e Agrobiznesu (SERiA), vol. 2016(4), May.
    • Handle: RePEc:ags:paaero:257507
    DOI: 10.22004/ag.econ.257507
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    References listed on IDEAS

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    1. Dudas, Gyula & Ferto, Imre, 2009. "The effect of trust on the performance and satisfaction of co-operative members at the 'Zöld-termék’ producer organization," GAZDÁLKODÁS: Scientific Journal on Agricultural Economics, Karoly Robert University College, vol. 53(Special E), pages 1-7.
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    1. Zoltán Kovács & Zsolt Baranyai & Miklós Vásáry, 2017. "Drivers of Trust - Some Experiences of an Empirical Survey at ’Paprikakertész’ Producer Organisation," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2017),, Óbuda University, Keleti Faculty of Business and Management.

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    Keywords

    Agribusiness;

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