IDEAS home Printed from https://ideas.repec.org/a/ags/paaero/205158.html
   My bibliography  Save this article

Zarządzanie markami w przedsiębiorstwach sektora żywnościowego w perspektywie długoterminowej

Author

Listed:
  • Górska-Warsewicz, Hanna

Abstract

The aim of this study was to present selected aspects of long-term brand management in food companies. This concept consists of three stages of brand management process, including the basic stage, main stage and result stage. In first stage the assumption of identity and image as well as the bases of creation of brand – consumer relation. The second stage includes the adequate strategies towards brands, including brand architecture, their positioning and extension. The last stage is related to spectrum of finance, consumer and market indices

Suggested Citation

  • Górska-Warsewicz, Hanna, 2014. "Zarządzanie markami w przedsiębiorstwach sektora żywnościowego w perspektywie długoterminowej," Roczniki (Annals), Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistow Rolnictwa e Agrobiznesu (SERiA), vol. 2014(4).
    • Handle: RePEc:ags:paaero:205158
    DOI: 10.22004/ag.econ.205158
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/205158/files/16-4-Gorska.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.205158?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Agribusiness;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:paaero:205158. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/seriaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.