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Wybrane Determinanty Zachowań Konsumentów Produktów Mleczarskich

Author

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  • Nieżurawski, Lech
  • Sobków, Czesław

Abstract

The determinants of dairy products consumption as well as the questionnaire survey results on potential consumers of those products have been presented. The general accessibility of nutritive goods on the market, their competitive prices and the attractiveness of the supply offer as well as the changing tastes and preferences of consumers have brought about significant changes in the behaviours of consumer households. Most of all, substitutions among products and within groups of products as well as search for products convenient in use were favoured by the consumers, along with the priority treatment of fresh food and increase of trust in ecological food.

Suggested Citation

  • Nieżurawski, Lech & Sobków, Czesław, 2014. "Wybrane Determinanty Zachowań Konsumentów Produktów Mleczarskich," Roczniki (Annals), Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistow Rolnictwa e Agrobiznesu (SERiA), vol. 2014(3).
    • Handle: RePEc:ags:paaero:204927
    DOI: 10.22004/ag.econ.204927
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    Keywords

    Agribusiness;

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