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As Opções Estratégicas Das Empresas Locais Em Face Da Globalização Da Atividade Produtiva: Um Estudo Exploratório Na Cadeia Do Leite

Author

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  • Fensterseifer, Jaime Evaldo
  • Vieira, Luciana Marques

Abstract

The settling down of trans-national companies in the country affects brazillian companies’ competitiveness, especially that of those which operate only in the local market. The difficulties in growth or even their survival in the face of the productive activity’s globalization process is the focus of this piece of work, which seeks to deepen the understanding on how companies which act only locally are restructuring themselves strategically, mainly in an agro-industrial chain like that of milk, whose characteristics include concentration of foreign-capital companies. Since this is a theme in its inicial stage of study the authors have opted for the performing of a study of exploratory cases.The analised cases illustrate feasible survival and growth strategies for brazillian companies, starting off with a mapping of the strategical options available to them.

Suggested Citation

  • Fensterseifer, Jaime Evaldo & Vieira, Luciana Marques, 2002. "As Opções Estratégicas Das Empresas Locais Em Face Da Globalização Da Atividade Produtiva: Um Estudo Exploratório Na Cadeia Do Leite," Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, Universidade Federal de Lavras, Departamento de Administracao e Economia, vol. 6(2), pages 1-13, July.
    • Handle: RePEc:ags:orarao:45265
    DOI: 10.22004/ag.econ.45265
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