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Responsabilidade Social: Perspectivas Para O Agronegócio

Author

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  • Verdolin, Daniela Rodrigues
  • Alves, Alexandre Florindo

Abstract

The present paper has as main purpose to present the companies social accountability as a style of strategic management for credibility and competitiveness search in a globalized market in the regional, national and international levels, showing that the ethical actions related to the environment and the society as a whole are more and more influencing market behavior, in a favor of whom practices them. Besides that, the study searches to relate the main points of that strategy withthe importance that the same may have to the agribusiness due to its reflexes in the internal and external market.

Suggested Citation

  • Verdolin, Daniela Rodrigues & Alves, Alexandre Florindo, 2005. "Responsabilidade Social: Perspectivas Para O Agronegócio," Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, Universidade Federal de Lavras, Departamento de Administracao e Economia, vol. 7(1), pages 1-11, January.
    • Handle: RePEc:ags:orarao:44038
    DOI: 10.22004/ag.econ.44038
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    Keywords

    Agribusiness;

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