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Percepção Dos Consumidores Sobre Os Açougues Gourmet : Um Estudo Multicaso

Author

Listed:
  • Leonelli, Fabiana Cunha Viana
  • de Oliveira, Isadora Rustino Confessor

Abstract

This study investigated the consumer perceptions about special butchers, also known as “gourmet meat shops”. The objective was to list the factors that contribute to a differentiated perception of gourmet meat shops and whether these factors are related to coordination of quality in clusters of differentiated quality meat. Methodological procedures of qualitative research were adopted. Three case studies were described in gourmet meat shops located in São Paulo, Goiânia and Florianópolis. Semi-structured interviews were conducted with owners and consumers at different times of purchase, during weekdays and weekends. The study concluded that the provision of differentiated services and the adoption of strict coordination mechanisms ensure a positive consumer perceptions about the quality of meat purchased in gourmet meat shops.

Suggested Citation

  • Leonelli, Fabiana Cunha Viana & de Oliveira, Isadora Rustino Confessor, 2016. "Percepção Dos Consumidores Sobre Os Açougues Gourmet : Um Estudo Multicaso," Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, Universidade Federal de Lavras, Departamento de Administracao e Economia, vol. 18(1), January.
    • Handle: RePEc:ags:orarao:265437
    DOI: 10.22004/ag.econ.265437
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