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Influences of Covid-19 Jingles on Rural Dwellers' Behaviour in Oyo State, Nigeria

Author

Listed:
  • Badiru, I. O.
  • Ladigbolu, T. A.
  • Adebayo, A. D.

Abstract

This study assessed rural dwellers’ behaviour because of COVID-19 jingles on mode of transmissions and preventive measures in Oyo state. Multi-stage sampling procedure was used in selecting 256 rural dwellers. Data were collected on respondents’ COVID-19 jingles’ listenership and listening pattern. Knowledge of, attitude to, practice of and constraints to practicing COVID-19 preventive measures were assessed. Data were gathered using interview schedule and analysed using frequency counts, mean, percentages and Pearson Product Moment Correlation at α0.05. Majority (94.9%) listened to COVID-19 jingles while 46.9% listened to the jingles 14-21 times in a week. Overall, a positive behaviour (62.9%), high knowledge (79.7%), favorable attitudes (53.9%) and high practice (54.7%) of COVID-19 preventive measures were recorded among the respondents. One of the constraints limiting the practice of COVID-19 preventive measures was high cost of alcohol-based sanitizer (x=1.37). A significant relationship existed between listenership (r= 0.22), constraints limiting practice of COVID-19 preventive measures (r=-0.26) and behaviour towards COVID-19 preventive measures. Rural dwellers’ behaviour was positive towards COVID-19 preventive measures as a result of listening to the COVID- 19 jingles. Government and corporate bodies should facilitate the provision of hand sanitizers for rural dwellers to enhance compliance with the messages in the jingles.

Suggested Citation

  • Badiru, I. O. & Ladigbolu, T. A. & Adebayo, A. D., 2022. "Influences of Covid-19 Jingles on Rural Dwellers' Behaviour in Oyo State, Nigeria," Nigerian Journal of Rural Sociology, Rural Sociological Association of Nigeria, vol. 22(2), June.
    • Handle: RePEc:ags:ngnjrs:347409
    DOI: 10.22004/ag.econ.347409
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    References listed on IDEAS

    as
    1. Eniola O. Cadmus & Lawrence A. Adebusoye & Eme T. Owoaje, 2022. "Rural–urban differences in quality of life and associated factors among community-dwelling older persons in Oyo state, South-Western Nigeria," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(3), pages 1327-1344, June.
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