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Forecasting Future Sales and Profit for Value-Added Agriculture

Author

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  • Gedikoglu, Haluk
  • Parcell, Joseph L.

Abstract

This research analyzes factors affecting product and profit lifecycles for new value-added products. The methodology presented shows how sales and profits evolve and how exogenous factors such as initial marketing efforts affect sales and profits. Results indicate that producers can increase the level of profits over time through initial marketing efforts. The theoretical model is applied to a quality cattle program to assess the analytical performance of the model.

Suggested Citation

  • Gedikoglu, Haluk & Parcell, Joseph L., 2009. "Forecasting Future Sales and Profit for Value-Added Agriculture," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(3), pages 1-8, November.
    • Handle: RePEc:ags:jlofdr:99489
    DOI: 10.22004/ag.econ.99489
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    File URL: https://ageconsearch.umn.edu/record/99489/files/Forecasting%20pg%2031-38.pdf
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    Cited by:

    1. Elliott, Lisa M. & Parcell, Joe L. & Patterson, David J., 2013. "Determination of the Value of Minimum Sire Accuracy Traits," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(2), pages 259-275, May.

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    Keywords

    Agribusiness;

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