IDEAS home Printed from https://ideas.repec.org/a/ags/jlofdr/8580.html
   My bibliography  Save this article

Evaluating Consumer Preferences and Marketing Opportunities for New Sauerkraut Products

Author

Listed:
  • Uva, Wen-fei L.
  • Cuellar, Sandra
  • Roberts, John

Abstract

Per-capita consumption of sauerkraut in the U.S. has exhibited a continuously declining trend since the 1960s and 1970s. Consumption trends in the U.S. food market today are strongly determined by consumers' desire for new and exciting flavors. However, sauerkraut sold in the market nowadays is not much different from sauerkraut made in the past. Through the addition of savory ingredients such as onions, garlic, dill seed, green peppers, mustard seeds and jalapeno peppers to the traditional cabbage kraut in different amounts and blends, Cornell University developed many new sauerkraut formulations. This study assessed the market viability of six new sauerkraut formulations, including sauerkraut containing the following ingredients in concentrations indicated in parentheses: garlic (1%), onion (30%), dill seed (1%), jalapeno peppers (10%), green peppers (20%), and onion and jalapeno peppers (25% and 5%, respectively). It encompassed a mail survey administered to 2,500 individuals in five U.S. cities and a more in-depth preference sensory-evaluation test conducted with 81 untrained panelists. Results showed that two of the new sauerkraut formulations tested sauerkraut with garlic and sauerkraut with dill have the highest marketing potential, and recommendations are made for potential marketing strategies.

Suggested Citation

  • Uva, Wen-fei L. & Cuellar, Sandra & Roberts, John, 2006. "Evaluating Consumer Preferences and Marketing Opportunities for New Sauerkraut Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(1), pages 1-7, March.
  • Handle: RePEc:ags:jlofdr:8580
    DOI: 10.22004/ag.econ.8580
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/8580/files/320101681.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.8580?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Lin, Biing-Hwan & Reed, Jane & Lucier, Gary, 2004. "U.S. Fruit and Vegetable Consumption: Who, What, Where, and How Much," Agricultural Information Bulletins 33699, United States Department of Agriculture, Economic Research Service.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Schroeter, Christiane & Cai, Xiaowei, 2011. "It’s All About Produce: Flexing the Muscles of Western U.S. Organic Spinach Consumption," Western Economics Forum, Western Agricultural Economics Association, vol. 10(2), pages 1-13.
    2. Schroeter, Christiane & Cai, Xiaowei, 2012. "The Impact of Food Environment on Branded vs. Private Label Produce Choice," 2012 AAEA/EAAE Food Environment Symposium 123197, Agricultural and Applied Economics Association.
    3. Kang Ernest Liu & Hung‐Hao Chang & Wen S. Chern, 2011. "Examining changes in fresh fruit and vegetable consumption over time and across regions in urban China," China Agricultural Economic Review, Emerald Group Publishing Limited, vol. 3(3), pages 276-296, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:8580. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fdrssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.