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Assessing The Interests Of Wholesale-Producebuyers In The Lower Mississippi Delta Region

Author

Listed:
  • Onianwa, Okwudili O.
  • Wheelock, Gerald
  • Jones, Hezekiah
  • Wambles, Don

Abstract

The need to expand the market share of Alabama fruits and vegetable producers necessitates an understanding of the attributes that would attract potential wholesale-produce buyers in the Lower Mississippi Delta Region (LMDR). A survey was developed and administered to over three thousand produce wholesale buyers in the LMDR; 317 returned surveys were analyzed for this study. Results indicate that non-Alabama wholesale-produce buyers would buy Alabama produce if the produce meet expected quality if adequate volume existed, if it were convenient, and if they were aware that the produce existed in Alabama. Produce such as peaches, sweet corn, beans, potatoes, and watermelons have greater market potential if volume is adequate and price competitive.

Suggested Citation

  • Onianwa, Okwudili O. & Wheelock, Gerald & Jones, Hezekiah & Wambles, Don, 2002. "Assessing The Interests Of Wholesale-Producebuyers In The Lower Mississippi Delta Region," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(1), pages 1-8, March.
    • Handle: RePEc:ags:jlofdr:27620
    DOI: 10.22004/ag.econ.27620
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    References listed on IDEAS

    as
    1. James, Randall E. & Drake, Barbara H., 1989. "Marketing Of Select Fresh Agricultural Products In The Cleveland, Ohio, Metropolitan Area," Journal of Food Distribution Research, Food Distribution Research Society, vol. 20(1), pages 1-5, February.
    2. Brooker, John R., 2000. "Competitiveness And Access To Produce Markets For Smaller-Volume Tennessee Producers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(3), pages 1-3, November.
    3. Eastwood, David B. & Brooker, John R., 2000. "Small Fresh Fruit And Vegetable Growers In Tennessee: Factors Associated With Their Use Of Commercial Outlets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(2), pages 1-10, July.
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      Keywords

      Agribusiness;

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