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Shelf Labeling Of Organic Foods: Customer Response In Minnesota Grocery Stores

Author

Listed:
  • Reicks, Marla
  • Splett, Patricia
  • Fishman, Amy

Abstract

In the past 10 years, growth in the organic food industry has been tremendous. Retail grocers and organic food supporters are interested in effective promotion techniques that increase sales of organic food products in mainstream grocery stores. An experimental study was designed to test the effectiveness of two levels of point-of-purchase (POP) signage to influence customer perceptions and to promote sales of organic food products in two grocery store environments in the Twin Cities metropolitan area in Minnesota. Customer intercept interviews and sales data showed that POP signage can be effective in promoting organic foods and in influencing sales but may be dependent on store environment/format. Exposure to signage and trial behavior may lead to increased attention to organic food labeling and expanded organic food purchasing.

Suggested Citation

  • Reicks, Marla & Splett, Patricia & Fishman, Amy, 1999. "Shelf Labeling Of Organic Foods: Customer Response In Minnesota Grocery Stores," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(2), pages 1-13, July.
    • Handle: RePEc:ags:jlofdr:27384
    DOI: 10.22004/ag.econ.27384
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    File URL: https://ageconsearch.umn.edu/record/27384/files/30020011.pdf
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    Citations

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    Cited by:

    1. Armah, Paul W., 2002. "Setting Eco-Label Standards In The Fresh Organic Vegetable Market Of Northeast Arkansas," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(1), pages 1-11, March.
    2. Wang, Qingbin & Sun, Junjie, 2003. "Consumer Preference And Demand For Organic Food: Evidence From A Vermont Survey," 2003 Annual meeting, July 27-30, Montreal, Canada 22080, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Daunfeldt, Sven-Olov & Rudholm, Niklas, 2014. "Does shelf-labeling of organic foods increase sales? Results from a natural experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 804-811.
    4. Armah, Paul W., 2001. "The Determinants Of Eco-Label Usage In The Organic Produce Market Of Northeast Arkansas," 2001 Annual meeting, August 5-8, Chicago, IL 20694, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

    More about this item

    Keywords

    Consumer/Household Economics;

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