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A Profile Of The Generation X Wine Consumer In California

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  • Wolf, Marianne McGarry
  • McVey, Colin M.

Abstract

This research shows that the wine market in California is segmented by age. Wine consumption behavior differs between the generation X consumer and those that are not generation X. They purchase different types of wine at different locations. There are different attitudes toward wine between the two groups. Generation X consumers are more concerned with the quality and image attributes of wine.

Suggested Citation

  • Wolf, Marianne McGarry & McVey, Colin M., 2001. "A Profile Of The Generation X Wine Consumer In California," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(1), pages 1-5, March.
    • Handle: RePEc:ags:jlofdr:26502
    DOI: 10.22004/ag.econ.26502
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    References listed on IDEAS

    as
    1. Murthi, B P S & Srinivasan, Kannan, 1999. "Consumers' Extent of Evaluation in Brand Choice," The Journal of Business, University of Chicago Press, vol. 72(2), pages 229-256, April.
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    More about this item

    Keywords

    Consumer/Household Economics;

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