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Analyzing Consumer's Calculation Factors in the Purchase Decision of Goat Meat

Author

Listed:
  • Liu, Xuanli
  • Nelson, Mack K.
  • Ibrahim, Mohammed

Abstract

This study identifies the major meat attributes preferred by consumers in the goat meat market. Based on data from a consumer survey in 2004, the study examines consumer rankings of major attributes of goat meat, identifies discrepan­cies among the rankings, and pinpoints most influencing attributes. The findings indicate a shift of consumer emphasis toward experience and credence attributes, especially low cholesterol content and safety assurance. The results have important implications for developing effective strategies to promote the goat meat market.

Suggested Citation

  • Liu, Xuanli & Nelson, Mack K. & Ibrahim, Mohammed, 2007. "Analyzing Consumer's Calculation Factors in the Purchase Decision of Goat Meat," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(1), pages 1-7, March.
    • Handle: RePEc:ags:jlofdr:162283
    DOI: 10.22004/ag.econ.162283
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    File URL: https://ageconsearch.umn.edu/record/162283/files/_27_%20Volume%2038_%20No.%201%20Liu_%20Nelson_%20Ibrahim.pdf
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    Cited by:

    1. Babatunde Oluwasegun Alao & Andrew Bamidele Falowo & Amanda Chulayo & Voster Muchenje, 2018. "Consumers’ Preference and Factors Influencing Offal Consumption in Amathole District Eastern Cape, South Africa," Sustainability, MDPI, vol. 10(9), pages 1-13, September.
    2. Martin Souček & Jana Turčínková, 2015. "Factors for Choosing a Point of Purchase of Meat Products," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 63(2), pages 639-646.

    More about this item

    Keywords

    Consumer/Household Economics;

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