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Managing Wholesale Nurseries in the Desert

Author

Listed:
  • Wilson, Paul N.
  • Leones, Julie P.

Abstract

This study reports the management practices and strategies of wholesale nursery operations in Arizona. In this desert environment near large California competitors, Arizona firms attempt to differentiate their products and develop market niches as competitive strategies. Xeriscape using low-water-use plants is an evolving specialty product of the industry. Future industry and public education concerning xeriscape is necessary to strengthen this strategic advantage for these firms.

Suggested Citation

  • Wilson, Paul N. & Leones, Julie P., 1995. "Managing Wholesale Nurseries in the Desert," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 13(01), pages 1-15.
    • Handle: RePEc:ags:jloagb:90364
    DOI: 10.22004/ag.econ.90364
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    Keywords

    Agribusiness; Crop Production/Industries;

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