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Using Expert Knowledge to Guide Commodity Promotion and Research Program Investments: A U.S. Beef Industry Example

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  • Tonsor, Glynn
  • Schroeder, Ted
  • Mintert, James

Abstract

The multitude of issues influencing economic viability of the food and agricultural industries further complicates the long-standing challenge of making sound decisions regarding industry-wide investments. Industry leaders need effective ways to prioritize candidate investment opportunities. This paper outlines a new approach recently applied to the case of U.S. beef demand investment assessment. This new approach may offer value in other settings as a conceptually appealing and relatively easy to implement method for obtaining critical insights from industry experts in a forward-looking manner that reflects on multiple dimensions of candidate investments.

Suggested Citation

  • Tonsor, Glynn & Schroeder, Ted & Mintert, James, 2014. "Using Expert Knowledge to Guide Commodity Promotion and Research Program Investments: A U.S. Beef Industry Example," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 32(1).
    • Handle: RePEc:ags:jloagb:311342
    DOI: 10.22004/ag.econ.311342
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    Agribusiness;

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