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Determinants of Trust in the Indonesian Potato Industry: A Comparison Between Groups of Potato Farmers

Author

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  • Puspitawati, Eka
  • Guyau, Amos
  • Stringer, Randy
  • Umberger, Wendy J.

Abstract

Indonesia's potato industry is undergoing a rapid transformation, presenting producers with new and more profitable opportunities to participate in modem food retail channels. This study explores the ways producers can enter modem chains and how various channels suit the individual characteristics of different producers. We surveyed three groups of farmers in the largest potato-producing area in Indonesia. This article provides a conceptual model and an empirical analysis of the buyer­ seller relationship in the potato industry in Indonesia. Using multivariate analysis of variance (MANOVA) and linear regression methods, the study reveals that flexibility and dependence are determinate factors of trust.

Suggested Citation

  • Puspitawati, Eka & Guyau, Amos & Stringer, Randy & Umberger, Wendy J., 2011. "Determinants of Trust in the Indonesian Potato Industry: A Comparison Between Groups of Potato Farmers," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 29(1).
    • Handle: RePEc:ags:jloagb:260160
    DOI: 10.22004/ag.econ.260160
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    Cited by:

    1. Dušanka Gajdić & Željka Mesić & Kristina Petljak, 2021. "Preliminary Research about Producers’ Perceptions of Relationship Quality with Retailers in the Supply Chain of Organic Food Products in Croatia," Sustainability, MDPI, vol. 13(24), pages 1-41, December.
    2. Wendy J. Umberger & Thomas Reardon & Randy Stringer & Simone Mueller Loose, 2015. "Market-Channel Choices of Indonesian Potato Farmers: A Best-Worst Scaling Experiment," Bulletin of Indonesian Economic Studies, Taylor & Francis Journals, vol. 51(3), pages 461-477, December.
    3. Ricardo Hernández & Thomas Reardon & Ronnie Natawidjaja & Shobha Shetty, 2015. "Tomato Farmers and Modernising Value Chains in Indonesia," Bulletin of Indonesian Economic Studies, Taylor & Francis Journals, vol. 51(3), pages 425-444, December.

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    Keywords

    Agribusiness;

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