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Importance and the Zone of Tolerance of Customer Expectations of Fast Food Services

Author

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  • Campos, Domingos Fernandes
  • Nóbrega, Kleber Cavalcanti

Abstract

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Suggested Citation

  • Campos, Domingos Fernandes & Nóbrega, Kleber Cavalcanti, 2009. "Importance and the Zone of Tolerance of Customer Expectations of Fast Food Services," Journal of Operations and Supply Chain Management (JOSCM), Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo (FGV EAESP), vol. 2(2), December.
    • Handle: RePEc:ags:jjoscm:289336
    DOI: 10.22004/ag.econ.289336
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    Citations

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    Cited by:

    1. Mohammad Rashid & Debapratim Pandit, 2019. "Analysis of service quality of household toilets expected by households practicing open defecation: a study in rural settlements of Bihar, India," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 21(5), pages 2487-2506, October.
    2. Chen, Kuan-Yu, 2014. "Improving importance-performance analysis: The role of the zone of tolerance and competitor performance. The case of Taiwan's hot spring hotels," Tourism Management, Elsevier, vol. 40(C), pages 260-272.
    3. Balakrishnan, VN & Mohamad Khan, Jamal Khan, 2018. "Influential Factors of Competitive Advantage Progression on SME Third-Party Logistics in Selangor Malaysia," MPRA Paper 89091, University Library of Munich, Germany.
    4. Giao, Ha Nam Khanh & Thy, Nguyen Thi Anh & Vuong, Bui Nhat & Tu, Tran Ngoc & Vinh, Pham Quang & , Le thi Phuong Lien, 2020. "Customer satisfaction of less than container load cargo service of Logistics companies in HoChiMinh city," OSF Preprints 7xqy5, Center for Open Science.

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    Keywords

    Consumer/Household Economics;

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