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Mi Pueblo Food Center

Author

Listed:
  • Babb, Alexis
  • Baker, Gregory
  • Robinson, Courtney
  • Harwood, Michael

Abstract

This case describes a current growth opportunity for Mi Pueblo Food Center, a Hispanic grocery chain with locations throughout the Bay Area, California. The CEO of Mi Pueblo is contemplating opening a new store location in East Palo Alto, CA, which has been without a local, full-service grocery store for over 20 years. Case objectives are for students to develop an understanding of how the grocery industry operates, the risks and opportunities associated with opening a new grocery store location, and the impact on social, environmental, and economic sustainability. The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is used to analyze whether or not it is feasible for Mi Pueblo to open a new location in East Palo Alto. This case may be used with students in graduate and advanced undergraduate courses.

Suggested Citation

  • Babb, Alexis & Baker, Gregory & Robinson, Courtney & Harwood, Michael, 2016. "Mi Pueblo Food Center," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 7(2), pages 1-13, March.
    • Handle: RePEc:ags:ijofsd:236762
    DOI: 10.22004/ag.econ.236762
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    Cited by:

    1. Gerhard, Schiefer, 2016. "Case Study Analysis for Sector Research and Teaching Support," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 7(2), pages 1-2, April.

    More about this item

    Keywords

    Agribusiness;

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