IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/92576.html
   My bibliography  Save this article

Strategic Decision Making Under Uncertainty: Innovation and New Technology Introduction during Volatile Times1

Author

Listed:
  • Boehlje, Michael
  • Roucan-Kane, Maud

Abstract

This case study outlines the strategic, marketing, and organizational issues facing the farm machinery and equipment division of Deere and Company as it tries to continue to grow. Deere Ag Division is considering the development of products in the information domain, which encompasses many opportunities, but faces uncertainties and challenges, as well. Instructors can use this case to discuss uncertainties and tools to mitigate risk. Readers must think strategically about innovation and the uncertainties associated with each innovation project. Beyond a listing of uncertainties, readers are also challenged to think about ways to mitigate risk through the use of real options, an options portfolio, and organizational structure.

Suggested Citation

  • Boehlje, Michael & Roucan-Kane, Maud, 2009. "Strategic Decision Making Under Uncertainty: Innovation and New Technology Introduction during Volatile Times1," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 12(4), pages 1-21, November.
    • Handle: RePEc:ags:ifaamr:92576
    DOI: 10.22004/ag.econ.92576
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/92576/files/20091031_12.4_Formatted.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.92576?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Roucan-Kane, Maud & Gray, Allan W. & Boehlje, Michael, 2011. "Approaches for Selecting Product Innovation Projects in U.S. Food and Agribusiness Companies," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(4), pages 1-18, November.
    2. Roucan-Kane, Maud & Alexander, Corinne E. & Boehlje, Michael & Downey, W. Scott & Gray, Allan W., 2011. "Large Commercial Producer Market Segments for Agricultural Capital Equipment," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(4), pages 1-18, November.
    3. Downey, W. Scott, 2012. "Creating A Delaer Level Integrated Marketing Model: A Grounded Theory Approach," Working papers 126931, Purdue University, Department of Agricultural Economics.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:92576. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.