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Finnish Citizens' Attitudes towards Multifunctional Agriculture

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  • Hyytia, Nina
  • Kola, Jukka

Abstract

This paper examines Finnish citizens' attitudes towards multifunctional agriculture and further, the connections among these attitudes, consumers' willingness to pay, and some socio economic factors. Attitudinal dimensions were executed by using factor analysis. The respondents (N=1300) were distributed into clusters based on their attitudes. It would be expected that people who have positive attitudes, would also state high values of WTP. Instead, this study suggests that attitudes and open-ended WTP do not have a positive relation. People are willing to support domestic agriculture as a provider of safe and high-quality food. However, a remarkable proportion of Finnish citizens have a positive attitude towards externalities and joint products of agriculture. The emphasised multifunctionality characteristics can have important implications on agribusiness firms in terms of e.g. plant location decisions, and on the WTO negotiations with regard to the anticipated removal of export subsidies.

Suggested Citation

  • Hyytia, Nina & Kola, Jukka, 2006. "Finnish Citizens' Attitudes towards Multifunctional Agriculture," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 9(3), pages 1-22.
    • Handle: RePEc:ags:ifaamr:8203
    DOI: 10.22004/ag.econ.8203
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    Cited by:

    1. Brelik Agnieszka & Kułyk Piotr, 2014. "The evaluation of the attractiveness of the tourist commune as conditioning of the development of agricultural tourism farms," Management, Sciendo, vol. 18(1), pages 1-14, May.
    2. Xiaowei Chen & Tianyu Zhang & Fu Jia, 2020. "Industry convergence as a strategy for achieving sustainable development of agricultural complex: The case of Sandun‐Lanli in China," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2679-2694, September.
    3. Moon, Wanki & Griffith, Jacob Wayne, 2011. "Assessing holistic economic value for multifunctional agriculture in the US," Food Policy, Elsevier, vol. 36(4), pages 455-465, August.
    4. Meldrum, James R. & Champ, Patricia A. & Bond, Craig A., 2013. "Heterogeneous nonmarket benefits of managing white pine bluster rust in high-elevation pine forests," Journal of Forest Economics, Elsevier, vol. 19(1), pages 61-77.

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