IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/53626.html
   My bibliography  Save this article

Assessing Input Brand Loyalty among U.S. Agricultural Producers

Author

Listed:
  • Harbor, Anetra L.
  • Martin, Marshall A.
  • Akridge, Jay T.

Abstract

This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyalty among commercial producers.

Suggested Citation

  • Harbor, Anetra L. & Martin, Marshall A. & Akridge, Jay T., 2008. "Assessing Input Brand Loyalty among U.S. Agricultural Producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 11(1), pages 1-18, February.
    • Handle: RePEc:ags:ifaamr:53626
    DOI: 10.22004/ag.econ.53626
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/53626/files/20071002_formatted.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.53626?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ringelberg, Josiah & Gunderson, Michael & Widmar, David, 2016. "Strategies and Time Allocation of Large, Commercial Agricultural Producers," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2016, pages 1-20.
    2. Feeney, Roberto & Harmath, Pedro & Ramoni-Perazzi, Josefa & Clay, Pablo Mac, 2022. "Relationship between brand and dealer loyalty in the agricultural equipment market," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(2), March.
    3. Sellars, Sarah, 2018. "Brand and Retailer Loyalty among Large U.S. Farmers," 2018 Annual Meeting, August 5-7, Washington, D.C. 273796, Agricultural and Applied Economics Association.
    4. Roucan-Kane, Maud & Alexander, Corinne E. & Boehlje, Michael & Downey, W. Scott & Gray, Allan W., 2011. "Large Commercial Producer Market Segments for Agricultural Capital Equipment," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(4), pages 1-18, November.
    5. Downey, W. Scott, 2012. "Creating A Delaer Level Integrated Marketing Model: A Grounded Theory Approach," Working papers 126931, Purdue University, Department of Agricultural Economics.
    6. Feeney, Roberto Juan & Harmath, Pedro & Clay, Pablo Mac, 2020. "Brand Loyalty in Argentine Commercial Crop Seed Markets," International Journal of Agricultural Management, Institute of Agricultural Management, vol. 9, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:53626. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.