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Iso 9000 -- A Marketing Tool For U.S. Agribusiness

Author

Listed:
  • Capmany, Carlos
  • Hooker, Neal H.
  • Ozuna, Teofilo, Jr.
  • van Tilburg, Aad

Abstract

The relevance of the ISO 9000 series of quality management systems (QMS) for U.S. agribusiness is analyzed. Certified firms from several industries were surveyed to determine their before (ex ante) and after (ex post) perspectives of the QMS. Results for the agribusiness subsample are compared to those for firms from other industries to determine if they behave differently. Anticipated marketing advantages (increasing market share and providing access to new markets) of the QMS were critical factors that encouraged the pursuit of the certificate. The average cost to attain certification was $101.400 and to maintain certification was an additional $26,500 per year.

Suggested Citation

  • Capmany, Carlos & Hooker, Neal H. & Ozuna, Teofilo, Jr. & van Tilburg, Aad, 2000. "Iso 9000 -- A Marketing Tool For U.S. Agribusiness," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(1), pages 1-13.
    • Handle: RePEc:ags:ifaamr:34559
    DOI: 10.22004/ag.econ.34559
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    Citations

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    Cited by:

    1. Dimara, Efthalia & Petrou, Anastasia & Skuras, Dimitris, 2004. "Agricultural policy for quality and producers' evaluations of quality marketing indicators: a Greek case study," Food Policy, Elsevier, vol. 29(5), pages 485-506, October.
    2. Trienekens, Jacques & Zuurbier, Peter, 2008. "Quality and safety standards in the food industry, developments and challenges," International Journal of Production Economics, Elsevier, vol. 113(1), pages 107-122, May.
    3. Albena Iossiofova, 2010. "Profile of Organizations in Bulgaria with Adopted ISO 9001," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 154-171.
    4. Karipidis, Philippos I. & Tsakiridou, Efthimia & Tabakis, Nikolaos M., 2005. "The Greek Olive Oil Market Structure," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 6(1), pages 1-9.
    5. Liddell, Sterling & Bailey, DeeVon, 2001. "Market Opportunities And Threats To The U.S. Pork Industry Posed By Traceability Systems," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(3), pages 1-16.
    6. Jayasinghe-Mudalige, Udith K. & Henson, Spencer J., 2004. "Quantifying The Impact Of Economic Incentives On Firms' Food Safety Responsiveness: The Case Of Red Meat And Poultry Processing Sector In Canada," 2004 Annual meeting, August 1-4, Denver, CO 20419, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    7. Pantelis Sotirelis & Evangelos Grigoroudis, 2021. "Total Quality Management and Innovation: Linkages and Evidence from the Agro-food Industry," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(4), pages 1553-1573, December.
    8. Eric Neumayer & Richard Perkins, 2004. "Uneven geographies of organizational practice: explaining the cross-national transfer and adoption of ISO 9000," Industrial Organization 0403006, University Library of Munich, Germany.

    More about this item

    Keywords

    Agribusiness; Marketing;

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