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Suiza Foods Corporation: Best Management Strategy In The Fluid Milk Industry

Author

Listed:
  • Siebert, John W.
  • Schwart, Robert B., Jr.
  • Pritchard, Mickey
  • Seidenberger, Matt

Abstract

Suiza Foods has rapidly grown to become the largest company in the U.S. fluid milk industry. This teaching case is designed to familiarize students with the challenges which confront Suiza in its quest for further growth and, in turn, high profitability. Interviews with top executives describe the history of Suiza as well as the rationale behind Suiza's strategies. Information is presented on both economic and financial trends so as to allow the student to asses Suiza's past, present and future performance.

Suggested Citation

  • Siebert, John W. & Schwart, Robert B., Jr. & Pritchard, Mickey & Seidenberger, Matt, 2000. "Suiza Foods Corporation: Best Management Strategy In The Fluid Milk Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(4), pages 1-11.
    • Handle: RePEc:ags:ifaamr:34495
    DOI: 10.22004/ag.econ.34495
    as

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    File URL: https://ageconsearch.umn.edu/record/34495/files/03040445.pdf
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    References listed on IDEAS

    as
    1. Erba, Eric M. & Aplin, Richard D. & Stephenson, Mark W., 1997. "An Analysis of Processing and Distribution Productivity and Costs in 35 Fluid Milk Plants," Research Bulletins 122717, Cornell University, Department of Applied Economics and Management.
    Full references (including those not matched with items on IDEAS)

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