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Alternative Marketing Systems For The Apparel Wool Textile Supply Chain: Filling The Communication Vacuum

Author

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  • Champion, S.C.
  • Fearne, Andrew

Abstract

Analysis of secondary data and information gathered from interviews with downstream wool supply chain members suggests that problems exist with the sourcing of raw wool for the apparel textile industry. Specific problems relate to 'hard' attributes, such as contaminated fibres and fibre diameter, as well as 'soft' attributes, such as origin of the wool and the nature of wool production systems. These problems may arise due to inadequate communication of quality attributes between chain members. The authors argue that more effective communication in the apparel wool supply chains requires the removal of 'functional silos', where supply chain members fail to look outside (upstream and/or downstream) their specific sectoral interests, and the continued dominance of the auction as the primary marketing system. The authors conclude that the apparel wool industry needs to co-operate to compete in dynamic, global markets increasingly dominated by synthetic fibres, in which vertically co-ordinated supply chains are the norm, auctions non-existent and communication is seen as a strength, rather than a weakness.

Suggested Citation

  • Champion, S.C. & Fearne, Andrew, 2001. "Alternative Marketing Systems For The Apparel Wool Textile Supply Chain: Filling The Communication Vacuum," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(3), pages 1-20.
    • Handle: RePEc:ags:ifaamr:34273
    DOI: 10.22004/ag.econ.34273
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    Cited by:

    1. Jackson, Elizabeth & Quaddus, Mohammed & Islam, Nazrul & Stanton, John & Hoque, Zohurul, 2007. "A Multi-Disciplinary Approach For Determining Adoption Of Agricultural Price Risk Management Strategies," 81st Annual Conference, April 2-4, 2007, Reading University, UK 7985, Agricultural Economics Society.
    2. Jackson, Elizabeth & Quaddus, Mohammed & Islam, Nazrul & Hoque, Zohurul & Stanton, John, 2006. "Selling raw wool by forward contract: A qualitative analysis of the pros and cons," 2006 Conference (50th), February 8-10, 2006, Sydney, Australia 139793, Australian Agricultural and Resource Economics Society.
    3. Zully Ramos & Hugh Thomas Blair & Ignacio De Barbieri & Gabriel Ciappesoni & Fabio Montossi & Paul Richard Kenyon, 2021. "Phenotypic Responses to Selection for Ultrafine Wool in Uruguayan Yearling Lambs," Agriculture, MDPI, vol. 11(2), pages 1-16, February.
    4. Jackson, Elizabeth & Quaddus, Mohammed & Islam, Nazrul & Stanton, John, 2008. "A mixed-method approach for determining the risk and complexity farmers associate with using forward contracts," 82nd Annual Conference, March 31 - April 2, 2008, Royal Agricultural College, Cirencester, UK 42305, Agricultural Economics Society.

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