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A structural equation model of cooperative member satisfaction and long-term commitment

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  • Grashuis, Jasper
  • Cook, Michael Lee

Abstract

The organizational growth of farmer cooperatives is tied to increased heterogeneity in member attitudes and perceptions. To inform possible solutions, a better understanding of the complex interrelationships of member attitudes and perceptions is necessary. Using survey responses from 1,116 members of an organic marketing cooperative in the United States, this paper develops a structural equation model of six factors: organic lifestyle, mission support, participation, trust, satisfaction, and long-term commitment. The final model illustrates nine significant relationships, including satisfaction and long-term commitment. The result suggests the long-term survival or viability of farmer cooperatives is not only dependent on its financial performance but also the utility of its members. In terms of member attitudes and perceptions, trust and mission support may offer the best opportunities for farmer cooperatives to foster member satisfaction and thus address the negative consequences of heterogeneity.

Suggested Citation

  • Grashuis, Jasper & Cook, Michael Lee, 2019. "A structural equation model of cooperative member satisfaction and long-term commitment," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 22(2).
    • Handle: RePEc:ags:ifaamr:284941
    DOI: 10.22004/ag.econ.284941
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    Cited by:

    1. Oscar Meza Palma & José M. Díaz-Puente & José L. Yagüe, 2020. "The Role of Coffee Organizations as Agents of Rural Governance: Evidence from Western Honduras," Land, MDPI, vol. 9(11), pages 1-17, November.
    2. Paean Hugo Nyawo & Oluwasogo David Olorunfemi, 2023. "Perceived Effectiveness of Agricultural Cooperatives by Smallholder Farmers: Evidence from a Micro-Level Survey in North-Eastern South Africa," Sustainability, MDPI, vol. 15(13), pages 1-21, June.
    3. Grashuis, Jasper & Cook, Michael Lee, 2021. "Members of cooperatives: more heterogeneous, less satisfied?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(5), April.
    4. Konstantina Ragazou & Evgenia Anastasiou & George Theodossiou & Konstantinos Koutsogeorgos, 2021. "Democratic Administration and Commitment of Members of Agricultural Cooperatives: A Case Study from a Prefecture in Greece," Businesses, MDPI, vol. 1(2), pages 1-12, September.

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    Keywords

    Agribusiness;

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