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The importance of innovation adoption and generation in linking entrepreneurial orientation with product innovation and farm revenues: the case of vegetable farmers in West Java, Indonesia

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  • Scholten, Victor E.
  • Wubben, Emiel F.M.
  • Kemp, Ron G.M.
  • Omta, S.W.F. Onno

Abstract

The growth of modern agrifood markets, especially in Indonesia, has stimulated entrepreneurially oriented farmers to seize business opportunities through innovation. This paper aims to investigate in a dynamic agrifood market if entrepreneurial orientation enhances innovation adoption and generation and if both of these actions enhance product innovation and, eventually, farm revenues of vegetable farmers in West Java, Indonesia. The findings demonstrate that entrepreneurial orientation enhances innovation adoption and generation, which in turn enhance product innovation. Finally, product innovation enhances farm revenues. The findings contribute to a better understanding of the role of innovation in facilitating entrepreneurially oriented farmers to perform better when facing a dynamic market. Entrepreneurial orientation enables farmers to innovate by taking risks to anticipate future demand, through either adoption of available innovations or generation of their own innovations, and both options result in new or improved products and eventually enhanced farm revenues.

Suggested Citation

  • Scholten, Victor E. & Wubben, Emiel F.M. & Kemp, Ron G.M. & Omta, S.W.F. Onno, 2018. "The importance of innovation adoption and generation in linking entrepreneurial orientation with product innovation and farm revenues: the case of vegetable farmers in West Java, Indonesia," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(7), September.
  • Handle: RePEc:ags:ifaamr:284908
    DOI: 10.22004/ag.econ.284908
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    Cited by:

    1. Chepchirchir, Fridah & Muriithi, Beatrice & Langat, Jackson K., 2021. "Knowledge, Attitude, and Practices of Tomato Leaf Miner (Tuta absoluta) and Potential Demand for Integrated Pest Management Among Smallholder Farmers in Kenya and Uganda," 2021 Conference, August 17-31, 2021, Virtual 315892, International Association of Agricultural Economists.
    2. Ali Sher & Saman Mazhar & Azhar Abbas & Muhammad Amjed Iqbal & Xiangmei Li, 2019. "Linking Entrepreneurial Skills and Opportunity Recognition with Improved Food Distribution in the Context of the CPEC: A Case of Pakistan," Sustainability, MDPI, vol. 11(7), pages 1-22, March.
    3. Shi, Daojin & Chen, Lunsong & Wang, Xiaoli & Xu, Xiuying & Yang, Lixia, 2022. "Rural venture investments with credits mortgaged on farmer's forests—A case study of Zhejiang, China," Forest Policy and Economics, Elsevier, vol. 143(C).
    4. Fridah Chepchirchir & Beatrice W. Muriithi & Jackson Langat & Samira A. Mohamed & Shepard Ndlela & Fathiya M. Khamis, 2021. "Knowledge, Attitude, and Practices on Tomato Leaf Miner, Tuta absoluta on Tomato and Potential Demand for Integrated Pest Management among Smallholder Farmers in Kenya and Uganda," Agriculture, MDPI, vol. 11(12), pages 1-20, December.

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    Keywords

    Agribusiness;

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