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The U.S. Produce Traceability Initiative: Analysis, Evaluation, and Recommendations

Author

Listed:
  • Porter, Justin K.
  • Baker, Gregory A.
  • Agrawal, Narendra

Abstract

The Produce Traceability Initiative (PTI) was created by a coalition of fresh produce industry leaders as a voluntary industry effort to improve supply chain traceability, expedite tracebacks and recalls, and isolate food safety problems when they occur. In this paper we assess the ability of the PTI to meet broad traceability goals and make recommendations for guidelines that should be followed for an effective traceback system. Our recommendations include principles for system-wide uniformity, standardization of product reference numbers, creation of a reporting mechanism, and open and transparent communication.

Suggested Citation

  • Porter, Justin K. & Baker, Gregory A. & Agrawal, Narendra, 2011. "The U.S. Produce Traceability Initiative: Analysis, Evaluation, and Recommendations," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(3), pages 1-22, September.
    • Handle: RePEc:ags:ifaamr:114643
    DOI: 10.22004/ag.econ.114643
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    Cited by:

    1. Adhikari, Rajendra Prasad & Collins, Ray & Sun, Ximing, 2012. "Segmenting Consumers to Inform Agrifood Value Chain Development in Nepal," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(4), pages 1-22, November.
    2. Lu, Jianjun & Bowles, Marcus, 2013. "How Will Nanotechnology Affect Agricultural Supply Chains?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(2), pages 1-21, May.

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